The brief: In this project, we were tasked to create a new eco-friendly sportswear brand. The main goal was to name the brand and create a logo, strapline and brand values. As well as a campaign to be able to introduce the brand.
The brand I designed was called FLUX which had an eco-focus on our oceans and the living coral within them.
Brand Pattern
The brand pattern was created from real patterns taken from different corals. I wanted to create an abstract pattern like this to be able to use this style flexibly across the whole brand. All the colours have been taken from the current colours in our ocean.
Brand Campaign
The brand campaign focused on the clothing which will be created for the brand, and brand advertisements which included, websites, business cards and media images.
The other part of the brand campaign focused on exposure for the brand. I created different pop-ups which would feature throughout different cities to gain media interest. These pop-ups included a logo sculpture which featured the different brand patterns. As well as a virtual experience of the moving and ever-changing coral which can be found in our oceans.
